Brand. Product. Launch.
Creative direction, from strategy to execution.

425C Studio – Los Angeles

425C Studio – Los Angeles

Creative direction & brand systems led by Giuseppe Valentini

Capabilities

From concept to launch, we build cohesive systems across brand, product, and experience.

Identity, design language, and touchpoint consistency.
Materials, construction, and development rigor.
Campaign systems and real-world rollout.

Close-up of an electronic device, possibly a laptop, with red manufacturing and safety markings on the bottom surface.

Brand Systems

Define the core visual rules that keep the brand consistent across every output.
Build a scalable system across key touchpoints, product, digital, social, retail, and environment.
Create packaging and core assets that elevate the product and unify the brand experience.

Close-up of a white outdoor jacket with black zipper and snap buttons, lying flat.

Product Direction

Select materials and components that define quality, function, and premium feel.
Set silhouette, proportions, and construction standards that make the product feel intentional.
Develop and refine prototypes through sampling until the product is production-ready.

Collage of black and white photos of people in urban environments. Top row: close-up of a shoe, person walking through a concrete underpass, person sitting with legs extended. Middle row: person jumping or balancing on a ledge, person’s legs and hands climbing, person standing against a wall. Bottom row: person in a leather jacket, a close-up of someone’s waist and arm, person standing in front of a tall industrial wall.

Launch Experience

Define the creative system and rollout plan that introduces the product with clarity and impact.
Translate the brand into web and commerce touchpoints that drive confidence and conversion.
Shape the physical experience, space, moments, and details that make the brand feel real.

Contact

For select engagements and consulting inquiries.